A Rich History Evidenced

A Rich History Evidenced Photo

A Rich History Evidenced

FILA's origins date back to 1911 when the Fila family entered into the textile sector in Biella. In the 100 years since its inception, FILA has gathered an extensive archive of products and marketing materials. In commemoration of its rich history, FILA recently built the Fondazione Museum in the company's hometown of Biella, Italy. Featuring rooms dedicated to FILA's past and present, the Fondazione Museum features rooms dedicated to showcasing FILA's history in aquatics, athletics, basketball, golf, lifestyle, motorsport, mountaineering, and, of course, tennis.

A Rich History Evidenced Photo

The Origins Room

The Origins Room

Ready… steady… go!

The Origins Room highlights the history of the Biella Textile, and how the excellence of the territory and its resources have allowed for great innovations, including the FILA company. Read a short story of the Fila family, and see the evolution of the city of Biella and its famous factories.

Origins Room Photo

Fila Sport Room

Fila Sport Room Photo

Fila Sport Room

Blue, red, white: symbols of space, passion and light

The FILA Sport Room highlights key people in FILA's lifecycle, and their stories. Read actual testimonies of factory workers, and watch the evolution of the FILA logo in the 40 years of its history. Learn about how the lives of Giansevero Fila, Enrico Frachey, Sergio Privitera, and Gene Yoon have made FILA into the brand that it is today.

Fila Sport Room Photo

Tennis Room

Tennis Room Photo

Tennis Room

Our "net" between past and present

The success of White Line is due to a combination of its originality, as well as the extraordinary visibility of its champions, including Adriano Panatta and Paolo Bertolucci, Bijorn Borg and Boris Becker, Monica Seles and Gabriela Sabatini. In the 40 years since its debut, the technological evolution of FILA Sport continues to improve. See how new clothing and footwear continue to spotlight the new generation of tennis.

Tennis Room Photo

Mountain Room

Mountain Room

The sky is the limit

The magic of the mountains, the elegant collections for extreme sports, the great champions. Read stories of how the courage and perseverance of our champions have changed the way of conquering the world's highest mountains. See how FILA has accompanied its champions with absolutely innovative solutions, from the mythical "Tela Vela" jacket, made using the same material used in the construction of sails, to the "hardened jacket," worn in 1976 for the first time by Ingemar Stenmark, to the warm-up kevlar ski suits used by FISI (the Italian Winter Sports Federation).

Mountain Room Photo
The sky is the limit

The magic of the mountains, the elegant collections for extreme sports, the great champions. Read stories of how the courage and perseverance of our champions have changed the way of conquering the world's highest mountains. See how FILA has accompanied its champions with absolutely innovative solutions, from the mythical "Tela Vela" jacket, made using the same material used in the construction of sails, to the "hardened jacket," worn in 1976 for the first time by Ingemar Stenmark, to the warm-up kevlar ski suits used by FISI (the Italian Winter Sports Federation).

Mountain Room Photo

Aqua Room

Aqua Room Photo

Aqua Room

Every drop is a dream

Dive into FILA's aquatics history in the museum's Aqua Room, which highlights accomplishments by swimmer, Marcello Guarducci, as well as sailors Antonio Chioatto, Pierre Safe, and Giovanni Soldini. Hit the beach in FILA's costumes, bikinis and the first chenille bathrobes, which were worn by celebrities including Brigitte Nielsen and Antonio Rossi.

Aqua Room Photo

LIFESTYLE and ADVERTISING

Lifestyle and Adv Photo
Change the Game

Creativity and leisure are the hallmark of the Lifestyle and Advertising space, which displays merchandise and advertising products that have characterized the history of the FILA brand. From the first celebrities to product placements in films, watch as each collection evolves in its inspiration, advertising campaigns, first photo shoots, and runways.

Lifestyle and Adv Photo

LIFESTYLE and ADVERTISING

Change the Game

Creativity and leisure are the hallmark of the Lifestyle and Advertising space, which displays merchandise and advertising products that have characterized the history of the FILA brand. From the first celebrities to product placements in films, watch as each collection evolves in its inspiration, advertising campaigns, first photo shoots, and runways.

Golf Room

Golf Room Photo

Golf Room

Your hands are wiser than your head

The environmentally friendly clothing on display in the Golf Room proves that golf is not just a sport, but also an expression of freshness. A combination of cool and classy, FILA golfers Tom Watson and Nancy Lopez bring a sense of elegance to the course, and style to the game.

Golf Room Photo

Motorsport Room

Warm up your engine…

From the first 80s team, to Ferrari and Ducati, FILA's style and innovation in the world of motorsports seems to move in sync with the evolution of engines on two and four wheels.

Motorsport Room Photo
Motorsport Room Photo

Motorsport Room

Warm up your engine…

From the first 80s team, to Ferrari and Ducati, FILA's style and innovation in the world of motorsports seems to move in sync with the evolution of engines on two and four wheels.

Basket and Soccer Room

For a winning team, the most important thing is the team

FILA's sponsorship of athletes such as Grant Hill, and teams such as the Kinder Bologna and Biella Basketball has made quite a swoosh. Grant Hill's successes in his line of sport shoes, and strong performances by FILA-sponsored teams have only furthered the brand's incredible accomplishments.

Basket and Soccer Room Photo
Motorsport Room Photo

Basket and Soccer Room

For a winning team, the most important thing is the team

FILA's sponsorship of athletes such as Grant Hill, and teams such as the Kinder Bologna and Biella Basketball has made quite a swoosh. Grant Hill's successes in his line of sport shoes, and strong performances by FILA-sponsored teams have only furthered the brand's incredible accomplishments.

Contact:Via Seminari 4/a
Biella (BI), Italy
Tel. +39 015 0997011 / 0997012
info@fondazionefila.com
 
 

Fila Logo